2026 Retail Survey
Thank you to everyone who took the 2026 Surprise Retail Survey! The response was incredible, with more than 4,000 people sharing their input and helping highlight our residents’ most desired businesses and most loved shopping and dining spots in our community.
Congratulations to the local favorites! Our Economic Development team will get working to bring in more of your most wanted retailers and restaurants.
View the 2026 Surprise Retail Survey Results
The Results of Top 10 Most Wanted Retailers & Restaurants
This year’s results confirm continued demand for nationally recognized brands such as IKEA, The Cheesecake Factory and Trader Joe’s, while also introducing a new fan favorite: The LEGO Store, which debuted at #10 on the Surprise most-wanted retail list this year!
Next Step? Help Us Tell Our Favorite Businesses They’re Wanted!
You asked, and we’re listening!
The Surprise Economic Development team is already in conversations with many of these most-wanted brands; however, when they hear directly from residents, it strengthens the case even more!
If you want to help us market to your favorite brands in Surprise, we’ve provided some contact information for you to let them know they’re wanted! Many of these companies have dedicated real estate teams that track customer demand when making expansion decisions.
“Hi! I live in Surprise, Arizona, a fast-growing city in the Phoenix West Valley. Our community is actively asking for your brand, and we’d love to see you open a location here!”
The Most-Wanted Surprise Retailers
IKEA:
- Contact IKEA Customer Service
- Call IKEA US customer support at 1-888-888-4532
- Follow them / Tell them on social media (often recommended):
- Instagram: @ikeausa
- X / Twitter: @IKEAUSA
- Facebook: IKEA USA
Macy’s:
- Contact online / click to chat online
- Call 1-800-289-6229 and request to be connected to the real estate or executive office.
AJ’s Fine Foods (Bashas’)
Trader Joe’s (Second Location)
World Market:
- Email [email protected]
- Call 1-877-967-5362
Dillard’s
- Start a chat on the customer service page
- Call 1-800-345-5273
At Home
JCPenney
LEGO Store
Most Wanted Restaurants
- The Cheesecake Factory
- El Pollo Loco
- Cracker Barrel
- BJ’s Restaurant & Brewhouse
- Postino
- White Castle - Email: [email protected]
- Pita Jungle
- PF Chang’s
- Wildflower
- Cheddar’s Scratch Kitchen
Today it’s a message, but tomorrow it could mean your favorite new location in Surprise!
Past Survey Results
Check out last year's results below.
