ENTERPRISE YOUR SURPRISE 2025 COMMUNITY PROFILEWelcome to Surprise! It is no surprise to us that our community is booming with residential, retail, and industrial growth. With a population that surpassed 180,000 this year, the City of Surprise is a vibrant place for neighbors, a thriving economy, and exciting entertainment options. Located in the northwest Phoenix Metropolitan area, just 45 minutes from Downtown Phoenix and Sky Harbor International Airport, Surprise offers the best of both worlds. Residents and visitors enjoy a small-town feel with big-city amenities that only Surprise can deliver. From community celebrations and art galleries to cultural experiences and regional festivals, our fast-growing city truly has something for everyone. Surprise has emerged as a hot spot for industrial development, adding four million+ square feet of manufacturing, distribution, and warehousing space. We anticipate the creation of 3,000 to 5,000 new jobs in the next three years. On the retail side, Surprise welcomed the largest regional shopping center built in North America in the past decade, offering over one million square feet of shopping, dining, and entertainment. With restaurants like Portillo’s, Cooper’s Hawk, and O.H.S.O. Brewery, retailers such as TJ Maxx, Total Wine, and Sprouts, and entertainment like Fat Cats, our city delivers top-rated amenities that meet the lifestyle needs of our growing population. With a planning area spanning over 300 square miles and 110 square miles of incorporated land, we are only 25 percent built. Our population is projected to grow by 40 percent by the end of this decade, with job growth expected to outpace even that. Commercial development is set to keep pace with our expansion, ensuring Surprise continues to thrive. Surprise is truly a community that lives up to its name. We invite you to be part of our incredible journey and Enterprise Your Surprise! Jeanine Jerkovic, CEcD | Economic Development Director1 WELCOME VISUALIZE YOUR SURPRISE ANALYZE YOUR SURPRISE PERSONALIZE YOUR SURPRISE DEVELOPMENT AREAS CITY CENTER LOOP 303 RAILPLEX NORTH SURPRISE SPARK SURPRISE FY 2025 HIGHLIGHTS 1 2 3 4 5 6 8 10 11 12 13 1 TABLE OF CONTENTS2 MEDIAN AGE 38.3 #8 POPULATION SPRING TRAINING VISITORS ANNUALLY GROWTH CITY IN AMERICA *U-Haul Growth Index MHHI 100,000 20002010202020302040 (Projected) 200,000 300,000 400,000 180,000 VISUALIZE YOUR SURPRISE 200,000+ $96,912 Single Family Home Permits Last 3 Yrs 40 Year Population Growth FISCAL YEARISSUEDBUILT 3-YR Total 7,0476,327 20 Acre Campus 1,000 Students Ottawa University 10 Schools 8,000 Students Local Charter Schools 25 Schools 24,000 Students Dysart School District FY 23 FY 24 1,349 2,848 2,119 2,530 FY 222,8501,6783 Top 5 Industry Clusters 68% of Adults Have A Degree or Some College 10-Year Employment Growth 7% No HS Diploma 382 Businesses 5,800 Employees Consumer Services 332 Businesses 4,010 Employees Healthcare 60 Businesses 2,290 Employees Education 199 Businesses 5,930 Employees Retail 145 Businesses 3,420 Employees Advocacy Services Govt, Social, & 31% Bachelor’s or Higher 25% HS Grad 38% Associates/ Some College YEAR # OF EMPLOYERS # OF EMPLOYEES 201450013,950 201987019,270 20241,75743,500 ANALYZE YOUR SURPRISEJust 30 minutes north of the city is Lake Pleasant Regional Park where guests can partake in activities like kayaking, fishing, scuba diving, camping and more! Pleasantly Surprising Along Surprise’s West border sits the White Tank Mountain Regional Park 30,000 acre recreation area with more than 30 miles of trails and some of the most picturesque views in all the Southwest! Mountains of Fun Just 5 minutes south of Surprise lies Wildlife World Zoo, Aquarium, & Safari Park, which has Arizona’s largest collection of exotic and endangered animals! Wild Eyed Wonder The Surprise Tennis & Racquet complex is an award-winning, 25-court, championship facility that has hosted major tournaments for years! It also boasts several racquetball courts and a 16 count pickleball complex. Making a Racquet Surprise is the home of 9 golf courses including the award winning Sterling Grove Golf + Country Club home of college golf’s 2022 Patriot All American Invitational Golf Tournament. Golf Central PERSONALIZE YOUR SURPRISE As the Spring home of the KC Royals and TX Rangers, Surprise is a popular destination for hundreds of thousands of fans every year. The Surprise Stadium is also the home of an AZ Fall League team and OUAZ. Spring Training As one of the greatest hubs of recreation opportunities, there is more than one way to Find Your Surprise!5 DEVELOPMENT AREAS6 CITY CENTER ± 57 ACRES ± 5 ACRES ± 16 ACRES± 20 ACRES ± 40 ACRES ± 12 ACRES ± 28 ACRES± 25 ACRES ± 26 ACRES D D DC C C BELL ROAD W. PARADISE LANE LUKE PARKWAY W. TIERRA BUENA LANE N. CIVIC CENTER DR N. CIVIC CENTER DR LUKE PARKWAY BULLARD AVENUE SURPRISE REGIONAL LIBRARY MARK CORONADO PARK SURPRISE STADIUM THE VISTA SURPRISE COMMUNITY PARK TENNIS & RACQUET COMPLEX WATER EDU CENTER ARTS HQ CITY COURT COUNTY COURT CITY HALL SURPRISE AQUATIC CENTER PICKLEBALL COURTS DREAMCATCHER PARK D GREENWAY ROAD BLOCK 10BLOCK 9BLOCK 8BLOCK 7BLOCK 6BLOCK 5 BLOCK 1BLOCK 2BLOCK 37 300+ Acres of Available Land 250 Acre Recreation Campus •Northwest Regional Library •Tennis & Racquet Complex •Pickleball Courts •Surprise Stadium •Community Park •Fishing Lake •Dog Park •Walkable/Bikeable Campus Restaurants Retail Commercial Service Providers Healthcare Services Hotels Urban, walkable amenities Destination Corner New Residential Campus •Open Campus Design •Integration w/Civic Amenities •O’Dell Athletic Center •Student Union & Housing •New Five-Story Residence Hall (Coming Fall 2023) •20 Acres Expansion Land CITY CENTER HIGHLIGHTS ELM STREET RETAIL CORRIDOR BULLARD AVENUE ENTERTAINMENT & RETAIL DISTRICT OTTAWA UNIVERSITY ± 5 ACRES ± 26 ACRES D C C US-60/GRAND AVENUE LITCHFIELD ROAD COMMERCIAL MIXED USE/COMMERCIAL MIXED USE/RESIDENTIAL MIXED USE/MEDICAL/ RESIDENTIAL MIXED USE/OFFICE/ EMPLOYMENT MIXED USE/EMPLOYMENT/ RESIDENTIAL CITY OF SURPRISE/ OTTAWA UNIVERSITY CONCEPTUAL PLAN UNDER DEVELOPMENT MIXED USE/RESORT/ RESIDENTIAL C D LEGEND BLOCK 11Next >