ENTERPRISE YOUR SURPRISE 2023-2024 COMMUNITY PROFILEWelcome to Surprise! It’s no ‘surprise’ to us that our community is booming with residential, retail and industrial growth. With a population reaching exceeding 160,000 this year, the City of Surprise is a welcome place for friendly neighbors, a thriving economy and appealing entertainment options! Our up-and-coming suburban city is located in the northwest Phoenix Metropolitan area, just 45 minutes from Downtown Phoenix and the Sky Harbor International Airport. Residents and visitors enjoy the small-town feel with big-city amenities that only Surprise can offer. From community celebrations, art galleries and cultural experiences, to regional festivals, our fast-growing city has something for everyone. In 2021, we were suddenly the hot spot for industrial development, and we’re anticipating 3,000 to 5,000 new jobs in the next three years. At the same time, the first and largest regional shopping center in North America in the past decade was under construction, offering 700,000 sf of retail, restaurants, and entertainment options. With restaurants like Portillos, Coopers Hawk, and O.S.H.O Brewery, retailers such as TJ Maxx, Total Wine, and Sprouts and entertainment venues like Fat Cats, our city is offering top-rated amenities to suit the lifestyle of our population. With our planning area at 300+ square miles, our incorporated land at 110 acres, we’re still only 25% built. Our population is projected to grow by 44% in the next decade, both people and jobs. We’re expecting that commercial development will stay apace of this growth. And the northern part of our city is booming! Residential permits continue to fuel our growth while commercial development is keeping up the pace. BNSF Railroad has announced plans to build a logistics and intermodal center in our planning area on the 3,500 acres purchased from State Land. Surprise is a community that lives up to its name! Come join our community and Enterprise Your Surprise! Jeanine Jerkovic, CEcD | Economic Development Director1 WELCOME VISUALIZE YOUR SURPRISE ANALYZE YOUR SURPRISE PERSONALIZE YOUR SURPRISE DEVELOPMENT AREAS CITY CENTER LOOP 303 RAILPLEX NORTH SURPRISE AZ TECH CELERATOR 2022 HIGHLIGHTS 1 2 3 4 5 6 8 10 11 12 13 1 TABLE OF CONTENTS2 MEDIAN AGE 38.3 #8 POPULATION SPRING TRAINING VISITORS ANNUALLY GROWTH CITY IN AMERICA *U-Haul Growth Index MHHI 100,000 20002010202020302040 (Projected) 200,000 300,000 400,000 166,000 VISUALIZE YOUR SURPRISE 200,000+ $96,912 Single Family Home Permits Last 3 Yrs 40 Year Population Growth FISCAL YEARISSUEDBUILT 3-YR Total 7,0525,863 20 Acre Campus 1,000 Students Ottawa University 10 Schools 8,000 Students Local Charter Schools 25 Schools 24,000 Students Dysart School District FY 22 FY 23 2,850 1,349 1,678 2,119 FY 212,8532,0663 Top 5 Industry Clusters 68% of Adults Have A Degree or Some College 10-Year Employment Growth 7% No HS Diploma 312 Businesses 4,810 Employees Consumer Services 197 Businesses 2,750 Employees Healthcare 49 Businesses 1,840 Employees Education 135 Businesses 5,150 Employees Retail 86 Businesses 2,620 Employees Advocacy Services Govt, Social, & 31% Bachelor’s or Higher 25% HS Grad 38% Associates/ Some College YEAR # OF EMPLOYERS # OF EMPLOYEES 201250013,950 201787019,270 20221,60143,500 ANALYZE YOUR SURPRISEJust 30 minutes north of the city is Lake Pleasant Regional Park where guests can partake in activities like kayaking, fishing, scuba diving, camping and more! Pleasantly Surprising Along Surprise’s West border sits the White Tank Mountain Regional Park 30,000 acre recreation area with more than 30 miles of trails and some of the most picturesque views in all the Southwest! Mountains of Fun Just 5 minutes south of Surprise lies Wildlife World Zoo, Aquarium, & Safari Park, which has Arizona’s largest collection of exotic and endangered animals! Wild Eyed Wonder The Surprise Tennis & Racquet complex is an award-winning, 25-court, championship facility that has hosted major tournaments for years! It also boasts several racquetball courts and a 16 count pickleball complex. Making a Racquet Surprise is the home of 9 golf courses including the award winning Sterling Grove Golf + Country Club home of college golf’s 2022 Patriot All American Invitational Golf Tournament. Golf Central PERSONALIZE YOUR SURPRISE As the Spring home of the KC Royals and TX Rangers, Surprise is a popular destination for hundreds of thousands of fans every year. The Surprise Stadium is also the home of an AZ Fall League team and OUAZ. Spring Training As one of the greatest hubs of recreation opportunities, there is more than one way to Find Your Surprise!5 AZ TECHCELERATOR SURPRISE SPECTRUM GRAND AVENUE BELL ROAD OPPORTUNITY ZONE ASANTE MARLEY PARK RANCO GABRIELA GREER RANCH Mid-High Level Homes Mid-High Level Homes Mid-High Level Homes Mid-High Level Homes LOOP 303 DEVELOPMENT CITY CENTER RAILPLEX FOREIGN TRADE ZONE BNSF CAR DEPOT STERLING GROVE TOLL BROTHERS EXECUTIVE LEVEL HOMES JACK NICKLAUS GOLF COURSE DEVELOPMENT AREAS SURPRISE FARMS Mid-High Level Homes SIERRA MONTANA Mid-High Level Homes6 CITY CENTER ± 57 ACRES ± 5 ACRES ± 16 ACRES± 20 ACRES ± 40 ACRES ± 12 ACRES ± 28 ACRES± 25 ACRES ± 26 ACRES D D DC C C BELL ROAD W. PARADISE LANE LUKE PARKWAY W. TIERRA BUENA LANE N. CIVIC CENTER DR N. CIVIC CENTER DR LUKE PARKWAY BULLARD AVENUE SURPRISE REGIONAL LIBRARY MARK CORONADO PARK SURPRISE STADIUM THE VISTA SURPRISE COMMUNITY PARK TENNIS & RACQUET COMPLEX WATER EDU CENTER ARTS HQ CITY COURT COUNTY COURT CITY HALL SURPRISE AQUATIC CENTER PICKLEBALL COURTS DREAMCATCHER PARK D GREENWAY ROAD BLOCK 10BLOCK 9BLOCK 8BLOCK 7BLOCK 6BLOCK 5 BLOCK 1BLOCK 2BLOCK 37 300+ Acres of Available Land 250 Acre Recreation Campus •Northwest Regional Library •Tennis & Racquet Complex •Pickleball Courts •Surprise Stadium •Community Park •Fishing Lake •Dog Park •Walkable/Bikeable Campus Restaurants Retail Commercial Service Providers Healthcare Services Hotels Urban, walkable amenities Destination Corner New Residential Campus •Open Campus Design •Integration w/Civic Amenities •O’Dell Athletic Center •Student Union & Housing •New Five-Story Residence Hall (Coming Fall 2023) •20 Acres Expansion Land CITY CENTER HIGHLIGHTS ELM STREET RETAIL CORRIDOR BULLARD AVENUE ENTERTAINMENT & RETAIL DISTRICT OTTAWA UNIVERSITY ± 5 ACRES ± 26 ACRES D C C US-60/GRAND AVENUE LITCHFIELD ROAD COMMERCIAL MIXED USE/COMMERCIAL MIXED USE/RESIDENTIAL MIXED USE/MEDICAL/ RESIDENTIAL MIXED USE/OFFICE/ EMPLOYMENT MIXED USE/EMPLOYMENT/ RESIDENTIAL CITY OF SURPRISE/ OTTAWA UNIVERSITY CONCEPTUAL PLAN UNDER DEVELOPMENT MIXED USE/RESORT/ RESIDENTIAL C D LEGEND BLOCK 11Next >